Friday Tunage: This Too Shall Pass

You've probably already seen this video, or at least a link to it. It's by OK Go, and it's a Rube Goldberg-esque series of events (or, if you think like me, sort of like the game Mousetrap) -- it's insanely cool, and though I think they actually make a cut at about the 2:30 mark, it's still very, very impressive.

What's interesting about OK Go is that they are very focused on their videos, not just for the sake of art but because they recognize that when you do something that stands out like this, it builds a new audience. This video has been passed around so much that inevitably many of the folks watching it had never previously even heard of the band.

This isn't the first time they've created a really fun, original video. Here is an earlier video called "Here It Goes Again" with the best use of treadmills and song that won't cause you to sweat.

Enjoy your Friday.