Keep It Simple, Stupid

Keep it simple, stupid -- or KISS -- is a pretty self-explanatory phrase. In presentations, the other term often bandied about is "Big, Bold, Beautiful."

In other words, a simple message - even if that's truly SIMPLE - is more effective than a complicated, complex message.

This is a lesson John Kerry has never, ever learned.

And perhaps Terry McAuliffe's new book is the first visual aid of this problem. McAuliffe, you'll recall, was the head of the DNC for years, and is now the Chief of Staff of Hilary for President. He's also the author of a new book which is called...something. And it's about...something. I can't really tell. Because THIS is the cover of this monstrosity:

My reaction to this is...what the fucking fuck is this?

I've never seen so many words on a cover of a book in my life. It's atrocious. It's hard to look at. I have simply no idea what the blurbs on the front say, I just know I don't want any part of it.

Political book covers aren't hard work - here are just a few of the more popular ones these days:

That's not hard, right?

All I can say is, there are a LOT of reasons I don't want Hilary Clinton to be the Democratic nominee...but now I've found a new one. Terry McAuliffe.